Available for Projects Veteran Owned Houston, TX // EST. 2025

We build sites.
We fix sites.
Houston businesses get more calls.

Custom websites built from the ground up, or existing sites optimized to stop losing leads. Fixed price. No retainers. You own everything.

▸ New site: live in 2 weeks
▸ Optimization: delivered in 3–5 days
▸ Free audit: 30 minutes, no obligation
[ Schedule Free Review ] See the work
Website Optimization · Custom Builds · Mobile-First Design · Local SEO · Houston, TX · Fixed Scope · Fixed Price · Veteran Owned · Free Live Review · Fast Turnaround · No Retainers · Website Optimization · Custom Builds · Mobile-First Design · Local SEO · Houston, TX · Fixed Scope · Fixed Price · Veteran Owned · Free Live Review · Fast Turnaround · No Retainers ·
Selected Work

Built from scratch.
Shipped and live.

A sample of what NuLL State builds — web applications, platforms, and editorial sites that go beyond templates.

Full-Stack Web Application
Scrub Hub
Professional grooming business management platform. Appointment scheduling, client management, revenue tracking, and calendar system. Authentication, dashboard, and full data layer.
React Next.js Vercel SaaS
Editorial Web Design
Subterranean District
Independent cultural publication and digital archive. Custom editorial layout, split-screen composition, scrolling marquee, and manifesto-driven content architecture. Live on GitHub Pages.
HTML/CSS Editorial GitHub Pages Custom Design
🎤
Gab & Go
Cross-Platform Mobile App
Gab & Go
Flutter-based mobile application with Firebase backend and real-time speech-to-text functionality. Cross-platform deployment for iOS and Android. Capstone project released on GitHub.
Flutter Firebase Dart Mobile
Services

Fixed scope.
Fixed price.

Every engagement starts with a free Live Review. Scope and price are locked before any work begins. No surprises.

00 — NEW SITE
Custom Build
No website, or one that's beyond saving. Built from the ground up for your business, your customers, your market.
⏱ Live in 2 weeks
$1,000 – $2,500
FIXED · SCOPE DEFINED BEFORE START
  • Custom design built around your brand
  • Mobile-first, conversion-focused layout
  • Full SEO foundation from day one
  • Speed-optimized from the start
  • Full handoff — you own everything
Schedule Free Review
01 — TUNE-UP
Tune-Up
The site has good bones. A few specific issues are costing you leads. Targeted fixes, fast turnaround.
⏱ Delivered in 3–5 days
$750 – $1,200
FIXED · SCOPE DEFINED BEFORE START
  • Speed fixes — compress, clean, optimize
  • Mobile responsiveness corrected
  • Clickable phone number on mobile
  • CTA cleanup above the fold
Schedule Free Review
Most Common
02 — STANDARD
Full Optimization
All issues addressed in a single engagement. Performance, trust, and conversion — the pattern seen most often.
⏱ Delivered in 1–2 weeks
$1,500 – $2,500
FIXED · SCOPE DEFINED BEFORE START
  • Everything in Tune-Up
  • Visual refresh — modern without a rebuild
  • Trust signal integration
  • Local SEO basics
  • Contact form optimization
Schedule Free Review
03 — OVERHAUL
Full Rebuild
The site is beyond optimization. A ground-up rebuild on your existing platform. Starting over is faster and cheaper long-term.
⏱ Delivered in 2–4 weeks
$3,000 – $4,500
FIXED · SCOPE DEFINED BEFORE START
  • Full redesign built for your market
  • Conversion architecture on every page
  • Complete SEO foundation
  • Speed-optimized from day one
  • Full handoff — no dependency on NuLL State
Schedule Free Review

// NOTE   The right tier is determined by the free Live Review — not assumed upfront. Scope and price are defined before anything is committed.

The Free Live Review

What happens
on the call.

A 30-minute screen share. No slides. No prepared pitch. Just a live look at what's costing you customers.

01
Schedule
Pick a time. Fill in your name, business, and website. That's all the prep required on your end.
Takes under 2 minutes
02
Live Walkthrough
Screen share. Your site walked through the way a potential customer would. You see exactly what they see and where they drop off.
30 minutes · No prep needed
03
Competitor Pull
Top local competitors pulled up live. You see how your site stacks up against the ones customers are choosing instead.
Real-time comparison
04
Decide
If there's real opportunity, a fixed-price scope gets defined. If the site is fine, you'll hear that too. No manufactured urgency.
Fixed scope · Fixed price

// NOTE   The review is free regardless of what you decide next. If the site is in good shape, that's what you'll hear.

What We Fix

Where your site
is losing customers.

Six issues that appear on almost every local service business site. Each one is a call going to a competitor.

01
Load Speed
Sites that take more than 3 seconds to load lose more than half their visitors. Most service business sites load in 6–10 seconds on mobile.
02
Mobile Experience
Most customers are on their phone. If the site is hard to use on mobile, the call goes to a competitor who made it easier.
03
Contact Flow
No clickable phone number. Buried contact form. No clear call to action. These are silent conversion killers that don't show up in analytics.
04
Local Search Signals
Page titles, location signals, and structure that help the right customers find you in Houston-area searches instead of a competitor three miles away.
05
Trust Signals
Reviews, credentials, and years in business placed where they actually influence the decision to call — not buried at the bottom of the page.
06
Visual Credibility
An outdated site signals an outdated business. First impressions happen in under a second — before a single word is read.
Client Results

What clients
say.

// Reviews incoming

NuLL State is currently in early operations. Client reviews and case results will appear here as engagements close. The free Live Review is the best way to see the work firsthand.


Schedule Free Review
Why NuLL State

How this
is different.

⊘
No Retainers
Fixed scope. Fixed price. The work gets done and it stays done. No monthly fees for maintenance you don't need.
◈
You Own Everything
The site, the findings, the code — all of it. No dependency on NuLL State after the engagement closes.
▣
Scope Before Start
No surprises mid-project. You know exactly what's being built, what it costs, and how long it takes before work begins.
◉
Locally Based
Houston market. The competitive landscape here is known — what it takes to stand out in local search for your trade.
★
Veteran Owned
Air Force. Precision and accountability carry over. Every engagement is clear, documented, and delivered as stated.
▷
Straight Assessment
If the site is fine, that's what you'll hear. No manufactured urgency. No work taken that won't actually move the needle.
Who You're Working With

Chris Cooper
Founder · NuLL State · Houston, TX

I started NuLL State because I kept seeing the same thing: established local businesses with websites that weren't doing them justice. Not because the owners didn't care. Because nobody had shown them what it was actually costing them.

I've built full-stack web applications, cross-platform mobile apps, and editorial platforms. I review every site personally. I give you a straight read on what's there and what it would take to fix it.

I spent years in the Air Force learning that clarity matters more than complexity. That precision and follow-through aren't optional. That carries into every engagement.

View LinkedIn Profile
AF
Air Force Veteran
Precision & accountability
HOU
Houston Based
Greater Houston Area
3+
Platforms shipped
Web, SaaS & Mobile
~2wk
Average turnaround
New builds, live fast
Start Here

Schedule Your
Free Live Review

30 minutes. Screen share. Live walkthrough of your site with specific findings and a clear recommendation. No prep required. No obligation after.

30 minutes Screen share No prep needed No obligation